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SEO, or Search Engine Optimization, is a critical digital marketing strategy aimed at improving the visibility and ranking of a website in search engine results, primarily Google. By optimizing your website for search engines, you can increase organic (non-paid) traffic and, ideally, attract more relevant visitors. Here are the key components and strategies involved in SEO: Keyword Research: Identify relevant keywords and phrases that people use when searching for products, services, or information related to your website. On-Page Optimization: Title Tags: Create unique, descriptive titles for each page of your website, including target keywords. Meta Descriptions: Write compelling meta descriptions that encourage users to click on your search results. Header Tags: Use header tags (H1, H2, H3, etc.) to structure your content and include keywords.

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